Somewhere on MUT’s North Campus and main campus, MUT’s brand police have spotted the Dean of the Faculty of Applied Health Sciences, Professor Alfred Msomi, donning his new MUT blazer. This is more than a fashion statement; it is a visible declaration of belief in the University, its people, and its future.
Many MUT students and staff are taking note. You cannot miss it. The blazer speaks without words: this is what it means to live the brand. The Faculty of Applied Health Sciences is showing us that brand awareness begins with leadership and is strengthened through action, the MarComms team observed.
As MUT launches IGNITE 2030, this year calls for collective ownership of the brand. Brand awareness is not the responsibility of a single office or campaign; it is a shared commitment. By proudly wearing the MUT brand every Monday, staff and students embody the University’s values, vision, and ambition.
IGNITE 2030 will succeed only if we live the brand, not just speak about it. When we wear it, we represent excellence, unity, and purpose. Beyond the MUT brand custodians, the Faculty of Applied Health Sciences has taken the baton. Now the invitation is open: let us see more departments, more leaders, and more staff living the brand. Professor Msomi, you have been spotted, and you have set the tone.