The MarComms team has come in a show of force to recruit from Lesotho. This was no ordinary recruitment this time around. The focus was on engaging not only learners but also Life Orientation teachers to demonstrate MUT’s value proposition and encourage learners to apply early. “With the Central Applications Office opening the 2026/7 applications next month, as well as the fact that in Lesotho, the academic year starts in July, it was the right time to come and engage students who are not yet admitted for July. We also learned from our counterparts that you visit the institutions not once but many times to ensure brand positioning at its best”, said Zama Sishi, director for stakeholder relations management at MUT. She further thanked the Stakeholder Relations Management (SRM) team, Sthembile Ndlovu, Ayanda Blose and Nganele Dube for their confidence in articulating the brand values to young people in an appealing manner. The team, all of whom report to Zama Sishi, director, SRM, carry themselves with dignity and discipline despite the fast-paced approach of the five-day Expo. In one day, the team travelled a 12-hour round-trip from Maseru to Mokgotlong, a drive where one literally rides the mountain. And they do not complain. The expo allowed them to present their features to at least 15 schools per day. Other areas visited included Butha-Bothe, Mafeteng, Berea, and Maseru districts. A total number of 75 schools were addressed by Ndlovu and Bulose, the main faces of student recruitment at MUT.