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To facilitate external communications,

a public Web site will be established

that contains our goals, specific metrics,

and progress toward the goals. As a

result of our internal system and the

public Web site, the university community

will be able to assess our progress,

and senior leaders will have regular

opportunities to discuss and adjust our

initiatives as required.

Marketing MUT 2025

Telling the MUT story and sharing our

2025 vision are essential to attract top

students, academic staff, research

sponsors, and resource contributors

and to gain optimal buy-in from all

MUT’s stakeholders. These stories will

demonstrate MUT’s values-in-action

work to positively reinforce integrity,

excellence, inclusiveness, respect,

collaboration, and innovation. MUT’s

image, branding, reputation, and

prestige will reflect all the aspirational

goals outlined in this plan and inform

key audiences about progress,

constantly recognising and celebrating

accomplishments along the way.