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M U T
S P I R I T
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J A N U A R Y - M A R C H 2 0 2 0
In the words of our Vice-Chancellor & Principal
It is a great honour to launch a new Corporate Identity for Mangosuthu University of
Technology (MUT) during its 40-year anniversary. What makes this the greatest honour is
also the fact that the Founding Father of MUT, Prince Mangosuthu Buthelezi, was central
to the 40-year celebrations and visited MUT three times as an honoured guest.
always present a unified, consistent and immediately
recognisable face to all our stakeholders.
I wish to thank all of you for embarking on the
campaign, “Constructing our future identity”. Just
remember that by using our CI appropriately, you are
raising our profile through various touchpoints.
Introducing MUT’s brand
new corporate identity
Building our brand identity from the ground up
Our Corporate Identity is being launched at the
time when we have developed MUT Strategy
2025 which will steer the University through a
period that will be characterised by a rapidly
evolving and increasingly competitive higher
education environment and on-going changes
in national policy, including reform of the
regulatory environment. Branding and reputation
management will play a pivotal role in positioning
MUT as a University of Technology, as promulgated
in 2007 by the Minister of Education. There has
been a lot of talk about decolonised education and
our previous logo was represented by a coat of
arms.
MUT has grown in academic stature and is well-
positioned to attain the Visionwe have set ourselves
for 2025: “To be a transforming, equitable,
sustainable and academically excellent University
of Technology anchored in its communities”. The
Vision is an expression of a commitment to grow
in academic stature; be fair and inclusive; grow in
harmony with our resources; and grow together
with our communities.
With our strategy statement being, “shape and own
the future”, I believe that the new Corporate Identity
signals a new aspiration for the University in how it
wants to be perceived by its stakeholders. Please
take time to read and understand the guidelines on
how to use our logo, typefaces, corporate colours,
stationery and page layout templates, so that we may