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13

M U T

S P I R I T

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J A N U A R Y - M A R C H 2 0 2 0

In the words of our Vice-Chancellor & Principal

It is a great honour to launch a new Corporate Identity for Mangosuthu University of

Technology (MUT) during its 40-year anniversary. What makes this the greatest honour is

also the fact that the Founding Father of MUT, Prince Mangosuthu Buthelezi, was central

to the 40-year celebrations and visited MUT three times as an honoured guest.

always present a unified, consistent and immediately

recognisable face to all our stakeholders.

I wish to thank all of you for embarking on the

campaign, “Constructing our future identity”. Just

remember that by using our CI appropriately, you are

raising our profile through various touchpoints.

Introducing MUT’s brand

new corporate identity

Building our brand identity from the ground up

Our Corporate Identity is being launched at the

time when we have developed MUT Strategy

2025 which will steer the University through a

period that will be characterised by a rapidly

evolving and increasingly competitive higher

education environment and on-going changes

in national policy, including reform of the

regulatory environment. Branding and reputation

management will play a pivotal role in positioning

MUT as a University of Technology, as promulgated

in 2007 by the Minister of Education. There has

been a lot of talk about decolonised education and

our previous logo was represented by a coat of

arms.

MUT has grown in academic stature and is well-

positioned to attain the Visionwe have set ourselves

for 2025: “To be a transforming, equitable,

sustainable and academically excellent University

of Technology anchored in its communities”. The

Vision is an expression of a commitment to grow

in academic stature; be fair and inclusive; grow in

harmony with our resources; and grow together

with our communities.

With our strategy statement being, “shape and own

the future”, I believe that the new Corporate Identity

signals a new aspiration for the University in how it

wants to be perceived by its stakeholders. Please

take time to read and understand the guidelines on

how to use our logo, typefaces, corporate colours,

stationery and page layout templates, so that we may