Marketing and Communications (MarComms) provides a communications and stakeholders management service for MUT. We provide specialist professional services in the stakeholders relations management, marketing and communication disciplines. Our services are derived from our Integrated Marketing & Communications strategy and Stakeholder mapping. The limited budget we hold is used for institutional campaigns and events and we offer a support service to departments that require support in their stakeholder management, marketing and communications activities relevant to their departmental purposes. Located within MarComms are two sections; Stakeholder Management and PR & Brand management.
The key focus areas of the Marketing and Communications Department are:
• Stakeholder Management
• Schools Liaison
• Alumni Relations
• Event Management
• Resource Mobilization/ Development
• Public Relations
• Media Relations
• Brand Management
• Internal Communications
• Publications and
University policy prescribes that all communication with the media as well as external partnerships interactions for the purpose of sponsorship and/or fundraising, must be channelled through MarComms.
MarComms is headed by a Senior Director, Ms Mbali Mkhize. She is the overall line manager of MarComms and serves as the University’s spokesperson and point of contact for all communication and marketing functions. Each of the MarComms sections (Stakeholder Relations & PR and Brand Management) are headed by two directors; Mrs Zama Sishi (Stakeholders Relations) and Len Mzimela (Marketing & Communications)
Institutional Events are both a PR and marketing activity. When the University hosts visitors it is an opportunity for us to publicise our offerings, accomplishments and value. Institutional events are those that are not departmentally specific but rather general and hosted on behalf of council, senate and executive management. MarComms is responsible for the conceptualisation, planning and coordination of such events.
Conferences are critical in helping us deliver knew knowledge on various disciplines. They also provide a platform for academics and subject specialists to share their knowledge and research thereby improving our academic credentials. MarComms provides a services support in the planning and publicity of conferences.
STAKEHOLDER RELATIONS MANAGEMENT
This section of MarComms manages MUT’s relationships with our key stakeholders; Alumni, Department of Education (learners & educators and senior DoE officials), Business and Government.
The Schools Liaison Office is responsible for promoting the University and its diploma programmes to prospective students. The School Liaison Officers conduct school visits, attend career fairs & career exhibitions, organise Open Days and other campus based events in order to advise learners and educators on courses available at the University.
Our key stakeholders are alumni. Students become alumni upon completion of their qualifications and subsequent graduation at MUT. Their relationship with MUT doesn’t have to end after graduation. Once their tertiary career is over they need guidance in order to find their feet in the outside world. This is why the Alumni Affairs office exists. This office help keep alumni connected to the University and also organises fundraising drives aimed at alumni and also create networking opportunities for the benefit of our students and the alumni professional progression.
Government & DoE Relations
This section cultivates and manages our relationship with these strategic partners. Our access to secondary schools and educators for purposes of recruitment is reliant on a good working relationship with DoE officials. This office manages that relationship through the establishment of mutually beneficial relationships with all DoE officials nationally. Other government departments and ministries run programmes that can benefit the work of MUT, the partnerships and access to the rest of MUT is managed through this section of MarComms.
Internal Communications (Support Staff)
This unit is responsible for all communication with support/administrative staff. Internal Communication is important in ensuring an informed staff community that is interactive and engaged.
PUBLIC RELATIONS & BRAND MANAGEMENT
This section is responsible for ensuring that the Integrated Marketing Communications strategy is implemented across all offices that deal with marketing and communications. They develop campaigns aimed at enhancing the MUT brand and supervise media relations, website management, corporate identity and publications.
This section of MarComms is responsible for the University website, Facebook and Twitter pages, University publications, liaison with the media, advertising and marketing.
The website is the public window to the University and the online point of contact. It allows users to access various forms of information about the University. This is also a major source for students and staff recruitment, publicity and profiling the University and the accomplishments of staff and students. The information is uploaded and updated by the webmaster based at MarComms. The webmaster also develops and manages the secondary webpages and ensures that a common standard is maintained throughout our web presence.
University publications allow us to tell our own stories appropriately and to distribute this to the relevant stakeholder groups. The publications officer co-ordinates the publication of both the online and the print publications. Depending on the nature and type of story the articles are then placed either on GNF, MUT SPIRIT, MUT KUDOS, our website, the Facebook pages, the Twitter platforms or the HESA platforms. The senior Director is the managing editor and has the final decision on the decision to publish.
Brand management is responsible for the proper use of our brand through the proper control measures in the use of our name and logo. This ensures that the brand is sued to enhance our brand position and increase brand visibility. From our corporate colours, brand visibility, brand management ensures positive uses of the MUT brand.
Advertising involves the design of branded messages and placing them on appropriate platforms like newspapers, magazines and publications used by our key stakeholders
Internal Communications (Academic Staff)
This unit is responsible for all communication with academic staff. Academic staff deliver the University’s core business, teaching and learning. They require communication that is specific to their key performance areas and this section of MarComms is responsible for ensuring that key communication messages are communicated to this specialist group. Segmented and specialist internal communication is important in ensuring an informed and empowered academic cohort that is interactive and connected.
Communication with media is managed through this section. From media queries and request responses are channelled through this unit so that official responses and communication are sent through one port ensuring that institutional messages are verified, checked for correctness of fact and standardised. This portfolio also manages the University’s online platforms like Facebook and twitter pages.
ACCESSING OUR SERVICES
Any requests for assistance or services should be directed to the office of the Senior Director who will then channel it accordingly. In her absence, you can direct your request to the directors who can then respond.
Senior Director: MarComms : Ms Mbali Mkhize ext 7347
PA to Senior Director : Ms Nganele Dube ext 7348